Crafted for quality
Socks – really good socks like ours – are a balance of design, quality, craftsmanship and sustainable steps. Read on to learn more about why our socks are the best.
The finishing touch
Our own personal symbol of style and elegance
After each pair of socks has been knitted, finished and quality checked, on most pairs our logo is added. This Lion, posing with his locks, is a symbol of style, discipline and outward grace with exceptional quality – everything our socks embody.
Only the finest
Making socks that last is a material matter
Not to boast, but we spin a really good yarn. Literally.
Socks have a tough life – they undergo more friction, more wear and tear, and more washing than almost any other clothing item. Our passion for perfection means that we use only the finest yarns to make our socks. From our signature cotton right through to the dash of high quality recycled polyamide. This makes each pair look and feel great, of course. But, it also means that they are exceedingly durable, with colour that lasts and lasts, wash after wash.
Conscious Craftsmanship
Carbon-Free Production
Our primary factory is not only a global leader in sock manufacturing (honestly, the best of the best), but it is run entirely carbon-free. This means every step of the production process – from spinning the yarn to finishing the socks – is powered by renewable energy sources, leaving zero carbon footprint. Add the fact that all our socks feature recycled polyamide, something which minimised the need for virgin plastics and reduces waste. Proof that sustainability and sophistication can go hand in hand.
Stitch by stitch
We make a tight knit
Fun fact: socks are actually one of the most complicated items of clothing to make well.
Each pair is created using a circular knitting method; stitch by stitch, row by row. The smaller and tighter each stitch, the better quality the sock is. We always use the highest needle count possible to ensure our stitches are as tight as possible. Our advanced knitting technology enables us to program complex patterns, feeding multiple yarn colors into each knitted line at the same time.